Following my piece in last month’s newsletter in which I elaborated on design integrity in South Africa, I feel I have no other choice than to high light an accurate (recent) incident to demonstrate my point!
Last week (Thursday) Cape Town based furniture manufacturer “Bellacraft design” sent their Spring 2007 newsletter to info@twiice.com (see insert). The centre piece featured in their newsletter (and on their website) is a shockingly bad copy of Poldersofa, designed by Hella Jongerius for Vitra and exclusively distributed by Twiice International in South Africa. Multiple award winning designer Hella Jongerius’ exquisite design was launched at 2006 Milan furniture fair and has already made its mark in the world of international design.
Naturally I was very curious and we made some enquiries (incognito). We called them twice on Monday to request the price of the sofa. Rose from Bellacraft design answered the phone and promised to call back as she was busy with clients. She did call back after the first phone call and left a message. Our second attempt was not followed up. Our third attempt this morning was more fruitful and Rose provided us with the information requested. Rose happily informed us that the sofa we were referring to is an original design by Bellacraft. Rose’s son Greg Smit –‘designer’ and founder of Bellacraft- is currently out of the country, but will be back on Friday to assist us with customizing requirements in their Epping two-floor showroom. The rip-off is named “Chateau” and the two-seater retails at R 8,820 excluding fabric or
leather.
In the meantime I have had the privilege to receive an incredible amount of reactions to my statements made in our monthly newsletter as well as on our website regarding this serious issue. Media have approached me for interviews and rest assured that you have not heard the last of this yet…
I invite you to compare this ugly rip-off with the original Poldersofa:
www.bellacraft.com and www.vitra.com . And do not hesitate to express your views in this regard. I look forward to your feedback!
Kind regards,
Tin Korver
Managing Director
Twiice International
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